Google Digital Wellbeing | UX Content Strategy
As the Senior Content Strategist for Google’s Wellbeing Lab, I led the holistic, strategic vision for wellbeing content and communications across Google and the world. This included articulating and landing product principles and guidelines with a compelling narrative for the company-wide Digital Wellbeing Initiative. Also created guidelines and UX copy for Pixel Camera, Fitbit, and YouTube. The role focused on future-forward projects that provide strong thought leadership and product excellence.
Digital Wellbeing Product Experience Toolkit: Led content strategy to create a scalable toolkit for designers and developers around the globe. Shared with Google and the world through strategic comms, including designing a web page to feature it on wellbeing.google.
Digital Wellbeing Principles: Led xfn partnerships, research, and workshops with leaders to establish a principle framework for the Google-wide Digital Wellbeing initiative. Shared with Google and the world through strategic comms.
YouTube Bedtime Features: Collaborated with YouTube product team to define content strategy and UX writing for YouTube’s Take a Break reminders.
Google Arts & Culture Wellbeing Feature: Led ideation, writing, voice over, and delivery of collaboration with World Health Organization and Johns Hopkins for Mental Health Awareness Day.
Google Arts & Culture In Rhythm With Nature Experiment: Led ideation, executive editing, and delivery of nature connection experiment in collaboration with Johns Hopkins Arts + Mind Lab.
Digital Wellbeing Today (not shown due to confidentiality): Collaborated with staff researcher on research report to understand the affect of COVID-19 on people’s digital wellbeing. The report was the genesis for the team expanding its focus from digital wellbeing to all wellbeing issues that affect digital users. Shared with Google and the world through strategic comms.
Fitbit UX Principles (not shown due to confidentiality): Led initiative to develop UX principles and brand voice & tone guidelines after the Google acquisition of Fitbit.
Fitbit’s Gen Z + Wellbeing Initiative (not shown due to confidentiality): Led content strategy and research on Gen Z + Wellbeing initiative, working with IDEO and teens to co-design experiences in Fitbit. Led initiative to develop UX principles and brand voice & tone guidelines after the Google acquisition of Fitbit.