Google Wellbeing Lab | Media & PR
As the Senior Content Strategist for Google’s Wellbeing Lab, I led the holistic, strategic vision for wellbeing content and communications across Google and the world. This included articulating and landing product principles and guidelines with a compelling narrative for the company-wide Digital Wellbeing Initiative. Also created guidelines and UX copy for Pixel Camera, Fitbit, and YouTube. The role focused on future-forward projects that provide strong thought leadership and product excellence.
Google-Wide Digital Wellbeing Initiative: Pitched, authored, and landed articles, social series, and interactive projects to increase awareness of Digital Wellbeing. Collaborations focused on evergreen topics such as sleep, kids & family, and focus, and expanded to include COVID-19. Established top rank across tech companies for addressing digital wellbeing (user sentiment studies).
Pixel & Android Face Retouching: Pitched, authored, and landed articles about our team’s product work on Camera filters that improved wellbeing for users. Prepared talking points and interviewed for international media. Picked up by tech publications (Fast Company, Tech Crunch, The Verge, etc.)
