https://www.katelockhart.work/contact daily 0.75 2024-02-14 https://www.katelockhart.work/about daily 0.75 2024-02-14 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518587447884-NE8N2AG8OIV5TDBHEENX/Kate_headshot_USEME.tight.jpg About Happy 89% time, despite 0% time spent scuba diving with blue whales. Is that where the 11% goes? https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518587447884-NE8N2AG8OIV5TDBHEENX/Kate_headshot_USEME.tight.jpg About Happy 89% time, despite 0% time spent scuba diving with blue whales. Is that where the 11% goes? https://www.katelockhart.work/prints-flatiron daily 0.75 2025-05-12 https://www.katelockhart.work/prints-flatiron/p/medri-bahri-7jy7p monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237830662-61K0C3ENRKE3Q61BMICG/125A9968-2.jpg Prints - iv https://www.katelockhart.work/prints-flatiron/p/roadside-k36bc monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237946824-YI42JITG11UOTIMFKNUG/23520011.jpg Prints - vi https://www.katelockhart.work/prints-flatiron/p/havana-5a8db monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237811577-T64M99S10A5SWA82XMP6/125A7605.jpg Prints - iii https://www.katelockhart.work/prints-flatiron/p/valley-ae3mz monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237790083-RSXH6WA4EG0LGB2TPRAZ/125A2924.jpg Prints - ii https://www.katelockhart.work/prints-flatiron/p/fate-js5s5 monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237771118-YL55I9RHYQAWDFU8ZHMO/125A2256.jpg Prints - i https://www.katelockhart.work/portfolio daily 1.0 2025-05-20 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1747763342135-07K57AU0CF0PVS16GE2M/unsplash-image-BMO1SzQHWRs.jpg https://www.katelockhart.work/portfolio/ads-email-marketing-7bnws monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501132670-B9S60OIGKZM96VTMP6AP/1a_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing GOALS (Kate Lockhart): Increase mailing list with lead gen ad campaigns, reduce cost per lead by >50% https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501133533-GYTPLWBQE8W6V5YCK34H/1b_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing SINGLE MONTH OUTCOMES (Kate Lockhart): Increased mailing list by >50/week, reduced cost per lead by >56% https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501136975-GWNK34H10GQYJ2R8YO5F/2a_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501137095-2A2CJK8192Z3EP82RZL2/2b_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501141486-4F17B3AK72BF2334142I/3a_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501141765-U6MZBQMZJZX9XEPFCXQ0/3b_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501143584-6L862PCDXCJGR9Q7GQES/4a_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501143848-TWGOJJPDRSJ14WUBEHDA/4b_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645501145002-Y4EFISDFP6LJMEVSPR6J/5a_eCourse_NatureConnectionDiscovery.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518424421083-RAPBG91908VVAWYXGNNM/NCD_flowernotext_FB_ad_desktop.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518424423133-U0XZEA9B562EGAQMXASP/TT_FB_Ad_desktop.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518424419462-9NRJ68Y2L74YYYUHTPUT/AITR_FB_ad_mobile.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518424419504-G8PA7548HLWZY1B4TAAK/AITR_FB_ad_instagram.png Portfolio - Misc | Ads & Email Marketing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518424422414-QWV5EFNJTGJ1RYOST43W/QuinnOrigin_a_FB_ad_desktop.png Portfolio - Misc | Ads & Email Marketing GOALS (Brett Battles): Increase mailing list with lead gen ad campaigns, increase sales with traffic ad campaigns timed with promotional events and launches https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518570923188-QZ58SHTQGMJT9IYSWZ3Q/_BB_FB_ad_Aggrieved.png Portfolio - Misc | Ads & Email Marketing SINGLE MONTH OUTCOMES (Brett Battles): Increased mailing list by >300/week, sales measured at a 125% ROI https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518570923628-NXQ6N85VNXQQ911YVSCP/_BB_FB_ad_LGG.png Portfolio - Misc | Ads & Email Marketing https://www.katelockhart.work/portfolio/podcast-psws5 monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518425428737-64IO4MMQOJQBXZEDPFYV/AITR_PodcastPage.png Portfolio - Podcast I produced, interviewed guests, wrote, edited, and published each episode using a Mackie Pro, MXL 990, Skype, Garageband, and Libsyn. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518425427645-4SQCJUZILTHZXR9GTR7U/AITR_Ep2_player.png Portfolio - Podcast https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518425427862-I61RNFVB9LNKSST1WDEX/AITR_Ep3_player.png Portfolio - Podcast https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518425428012-HYIKJARTHOX19CROUIP2/AITR_Ep4_player.png Portfolio - Podcast https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518425428056-ZGO3WH4H4KHSC04SP535/AITR_Ep5_player.png Portfolio - Podcast https://www.katelockhart.work/portfolio/books-b8mbh monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518575018589-VLEQ0QO69FCFNG8O9TUI/The-Rise-of-Awe-Generic.jpg Portfolio - Books https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518575226669-JKOGMAMBFKTBI9OSOLAM/Wildly-Simple-Generic.jpg Portfolio - Books https://www.katelockhart.work/portfolio/restoration-hardware-content-strategy-fwg5j monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973370-C5YH0NV4NO0XD0XV0M6W/rh_writersguide_1.png Portfolio - Restoration Hardware | Content Strategy RH Modern: Collaborated with the VP of Brand Identity and the Product Information team to organize voice and style distinctions across the company's four brands. Deliverables included a copyeditor/copywriter handbook and product pronunciation guide for gallery reps. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973433-AT58FPZZLET3JFRM4CXL/rh_writersguide_2.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973564-USJV4CMA7K1HLUUQI3CB/rh_writersguide_3.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973618-9KVICGFGB1HD1VJNW9O9/rh_writersguide_4.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973878-LS34TPYOK2TYSIYKT0YK/rh_writersguide_5.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973878-IP4U42A6YYWD775A0WLT/rh_writersguide_6.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973975-QR0HCQ6OGWATUPO2G4RL/rh_writersguide_7.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559974064-RMDQGY7680MOSOAMUL00/rh_writersguide_8.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559974203-098T028BPGKI2VOT2J2H/rh_writersguide_9.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559974214-RH0BLS6EPT9WO5I2IRHO/rh_writersguide_10.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559967905-KGSHFRWNA0C9KC0L1ZX9/RH_diningguide_1.png Portfolio - Restoration Hardware | Content Strategy Outdoor Furniture: Managed, wrote, and edited the technical documents for the largest vertical at RH. Revamped the tables and diagrams to align with sales, gallery, customer service, and web editor concerns while balancing the realities of vendor and product development processes. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559967861-3CI2HGDBZ4N47R3A38MI/rh_diningguide_2.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559968195-1RGPD96XJ6COPE87X64S/rh_seatingguide_1.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559968200-EYMDT8NACNWV1RWUMJI0/rh_seatingguide_2.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559968371-15O36RHM0VPQKLPYRO0K/rh_seatingguide_3.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559968691-LT7D5400JAASKW4JPV8K/rh_seatingguide_4.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559969389-8Q56UAJYSVN1O1UQFTIT/RH_sectionalguide_1.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559969575-YVEJRWE1KBIPVSZT8QXN/RH_sectionalguide_2.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559970948-R5M0AGSAO1M1PID1LXIH/RH_sectionalguide_3.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559970052-L4DBSFVMYP65ASTQ90OR/RH_sectionalguide_4.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559971041-3GROM0NDN63FLUVKTD82/RH_sectionalguide_5.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559972027-B14JDQA8DNA6UGAWNV7U/RH_sectionalguide_6.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559972123-RE8HF6KU61MY9Y0KPQRH/RH_sectionalguide_7.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973060-X31MZ4DZO7P77ZHH4JPY/RH_sectionalguide_8.png Portfolio - Restoration Hardware | Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518559973140-LICXHN36LI5UY1EIRLP1/RH_sectionalguide_9.png Portfolio - Restoration Hardware | Content Strategy https://www.katelockhart.work/portfolio/college-copilot-strategy-writing-kelg7 monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518420758858-N6WP2JHH5E9R70E5S4J0/Screen+Shot_HowItWorks_1.png Portfolio - College Copilot | UX Strategy & Writing Product Description: College Copilot is for everyone applying to college. Our innovative web-based program gives college-bound students detailed, customized guidance through the application process. Receive clearly scheduled actions and alerts along the way to make sure you’re on track and on time. Answer questions one-at-a-time and the program does the rest—PDF autofill and generation of required letters and forms, prioritized to-do's, deadline reminders—just watch the magic happen! With expertly timed advice on everything from college selection and essay topics to early admissions and standardized testing, College Copilot is like your own private college counselor—without the big price tag. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518420758560-YSBL2L1VDQJ3W5ZW0V3N/Screen+Shot_HowItWorks_2.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518420758805-WV3O7JPVRRLNQJ89G762/Screen+Shot_HowItWorks_3.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518420758956-1UZ9W3TQH0N7B8N73O55/Screen+Shot_HowItWorks_4.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645493756306-D1832E5A0PGAXOWBDCFZ/image-asset.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518421393559-LBWEIG8WVVP9PJJU60V5/Screen+Shot+2018-02-11+at+11.37.31+PM.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1518421393647-2AFZ9J8DSR6V317EZ14D/Screen+Shot+2018-02-11+at+11.38.05+PM.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645493876267-M6HINYVHE180NQVK5LL4/Screen+Shot+2018-02-12+at+12.20.11+AM.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645493875733-NHAO9NPU52D4VHW7KKST/Screen+Shot+2018-02-12+at+12.20.23+AM.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645493924361-M41P0K85KUMXJ4REIPAN/Screen+Shot+2018-02-12+at+12.02.31+AM.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645493877649-YFRY3IONHEVDFK6RFWNY/Screen+Shot+2018-02-12+at+12.21.28+AM.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645493984751-K84VLR1FHF6MMGDVP5Q0/cc_collegechancerguide_1.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645494008382-8YM6HNS63KF1VXKPQFPR/cc_collegechancerguide_6.png Portfolio - College Copilot | UX Strategy & Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645494008275-S518H9343NUUJKV3LYBA/cc_collegechancerguide_7.png Portfolio - College Copilot | UX Strategy & Writing https://www.katelockhart.work/portfolio/google-youtube-ads-ux-writing-y9n6s monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504289338-P4B8R7FX3ZU1A6JFYXTH/image-asset.png Portfolio - Google Ads | UX Writing Video Reach Campaign: Multi-year, multi-phase overhaul of brand-based video advertising required a long-view strategy, UX writing, new content guidelines, and cross-functional collaboration. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504362520-MNQFNL4E8VRN1S2OZ21S/Screen+Shot+2022-02-21+at+7.59.37+PM.png Portfolio - Google Ads | UX Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504363499-QUSZDOHQ79UNG4OUQFSO/Screen+Shot+2022-02-21+at+8.00.32+PM.png Portfolio - Google Ads | UX Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504369610-T1IVKS8IZ5UGX90H06S9/Screen+Shot+2022-02-21+at+8.07.40+PM.png Portfolio - Google Ads | UX Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504366805-LNWFJKQ91PSKTEBF59M9/Screen+Shot+2022-02-21+at+8.02.20+PM.png Portfolio - Google Ads | UX Writing Video Ad Sequencing: Complex new concept for advertisers who want to craft a narrative with a series of video ads required precise editorial, collaboration with Engineering and Help Center. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504396693-KCSO55RI9II9KTPBKLUG/Screen+Shot+2022-02-21+at+8.12.38+PM.png Portfolio - Google Ads | UX Writing SMB (Small-Medium Business): Aimed at capturing revenue from small-medium business advertisers and paving way for NBU adoption, this project required a simplified sign up flow, successful case for YouTube “Promote” button, naming/description/testing new metric (Estimated Lift), UX research scripts, and working with Adwords Express to create a simple video offering on their platform. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504397083-99F0JNIDG9BUVOIO8W53/Screen+Shot+2022-02-21+at+8.12.58+PM.png Portfolio - Google Ads | UX Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504398942-FXIG7FVR26XTKJQMZOJ7/Screen+Shot+2022-02-21+at+8.13.10+PM.png Portfolio - Google Ads | UX Writing https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645504398780-DSHB3TGP1M6QK1ORBH73/Screen+Shot+2022-02-21+at+8.13.39+PM.png Portfolio - Google Ads | UX Writing Instant Reserve: A new mental model for advertisers meant content design and strategy challenges for articulating the benefits, guidelines, and terms of service within an intuitive construction flow using novel components. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1747622227255-EMI49BLSDVOOJVVMCNI0/unsplash-image-mdADGzyXCVE.jpg Portfolio - Google Ads | UX Writing https://www.katelockhart.work/portfolio/google-workshops-talks-8hg5p monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645511004717-KS154PSS5JMJ5YO20ZRC/Screen+Shot+2022-02-21+at+10.15.22+PM.png Portfolio - Google Wellbeing Lab | Workshops & Talks International Design Conference: Won director approval to share Digital Wellbeing Product Experience Toolkit externally for the first time. Created and led presentation. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645511005069-FS20AYHHF8HZC8H3KD63/Screen+Shot+2022-02-21+at+10.14.55+PM.png Portfolio - Google Wellbeing Lab | Workshops & Talks https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645511290569-T5G0HY5TM42XY6TAL557/Screen+Shot+2022-02-21+at+10.27.43+PM.png Portfolio - Google Wellbeing Lab | Workshops & Talks Motorola Podcast: Interviewed as digital wellbeing expert for Motorola’s 2-part podcast episode. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645511012043-YPODX5195JZHS4YAC14Q/Screen+Shot+2022-02-21+at+10.17.26+PM.png Portfolio - Google Wellbeing Lab | Workshops & Talks Digital Wellbeing workshops: Gave dozens of workshops to partners, such as Headspace, and Google UX teams to scale digital wellbeing principles and guidelines that I created. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645511017354-5PS9XMDXGTCLI98YOSEM/Screen+Shot+2022-02-21+at+10.19.02+PM.png Portfolio - Google Wellbeing Lab | Workshops & Talks UX University: Created structure, questions, and moderated the Google UX talk about Pixel Camera and digital wellbeing. https://www.katelockhart.work/portfolio/google-wellbeing-lab-media-dxxkt monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645499729819-BZKBOTPYNPQNLRY7S4JD/Screen+Shot+2022-02-21+at+7.14.39+PM.png Portfolio - Google Wellbeing Lab | Media & PR Google-Wide Digital Wellbeing Initiative: Pitched, authored, and landed articles, social series, and interactive projects to increase awareness of Digital Wellbeing. Collaborations focused on evergreen topics such as sleep, kids & family, and focus, and expanded to include COVID-19. Established top rank across tech companies for addressing digital wellbeing (user sentiment studies). https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645498195420-UG73MILFSM55NOFNAL35/image-asset.png Portfolio - Google Wellbeing Lab | Media & PR https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645499155020-SX1MI7AE0WAB584N06LE/Screen+Shot+2022-02-21+at+7.05.41+PM.png Portfolio - Google Wellbeing Lab | Media & PR https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645500238951-L9CYN9I80GH36QMYQWJ9/Screen+Shot+2022-02-21+at+7.23.27+PM.png Portfolio - Google Wellbeing Lab | Media & PR https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645499360402-5A6U507BNFHPSJ4NNA7C/Screen+Shot+2022-02-21+at+7.08.36+PM.png Portfolio - Google Wellbeing Lab | Media & PR https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645498993819-NYF10JE61IQXMOG5Q3YJ/Screen+Shot+2022-02-21+at+7.02.56+PM.png Portfolio - Google Wellbeing Lab | Media & PR https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645499523197-2G6J4C0VAMXXKCBPD61V/Screen+Shot+2022-02-21+at+6.56.41+PM.png Portfolio - Google Wellbeing Lab | Media & PR Pixel & Android Face Retouching: Pitched, authored, and landed articles about our team’s product work on Camera filters that improved wellbeing for users. Prepared talking points and interviewed for international media. Picked up by tech publications (Fast Company, Tech Crunch, The Verge, etc.) https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645498745285-P6UMBJH3K28POITMK56Q/Screen+Shot+2022-02-21+at+6.58.27+PM.png Portfolio - Google Wellbeing Lab | Media & PR https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645498872175-UC33YRITRF9B863WGZOL/Screen+Shot+2022-02-21+at+7.00.53+PM.png Portfolio - Google Wellbeing Lab | Media & PR https://www.katelockhart.work/portfolio/google-digital-wellbeing-initiatives-kax7w monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645494766065-N8G7D5J4C6WIP4FWB1AF/image-asset.png Portfolio - Google Digital Wellbeing | UX Content Strategy Digital Wellbeing Product Experience Toolkit: Led content strategy to create a scalable toolkit for designers and developers around the globe. Shared with Google and the world through strategic comms, including designing a web page to feature it on wellbeing.google. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1645494871196-F94ZT7A0WVCYPMJKIBL0/image-asset.png Portfolio - Google Digital Wellbeing | UX Content Strategy Digital Wellbeing Principles: Led xfn partnerships, research, and workshops with leaders to establish a principle framework for the Google-wide Digital Wellbeing initiative. Shared with Google and the world through strategic comms. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1707939505510-Q1W7RJH6UPDN1NSY7M8G/02_break-reminder-device-frame.png Portfolio - Google Digital Wellbeing | UX Content Strategy YouTube Bedtime Features: Collaborated with YouTube product team to define content strategy and UX writing for YouTube’s Take a Break reminders. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1707939505512-35V4HXW77IYNXUDQJFYT/04_disable-sounds-notifications-device-frame.png Portfolio - Google Digital Wellbeing | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1707942126696-9KY1L17MI18RQND6UI99/Screenshot+2024-02-14+at+12.20.25+PM.png Portfolio - Google Digital Wellbeing | UX Content Strategy Google Arts & Culture Wellbeing Feature: Led ideation, writing, voice over, and delivery of collaboration with World Health Organization and Johns Hopkins for Mental Health Awareness Day. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1707941700724-CYGALYLU3111OU5FT3AJ/Screenshot+2024-02-14+at+12.13.37+PM.png Portfolio - Google Digital Wellbeing | UX Content Strategy Google Arts & Culture In Rhythm With Nature Experiment: Led ideation, executive editing, and delivery of nature connection experiment in collaboration with Johns Hopkins Arts + Mind Lab. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1707942125727-FAUAIKOK8H3X7Y5XLO4U/Screenshot+2024-02-14+at+12.21.23+PM.png Portfolio - Google Digital Wellbeing | UX Content Strategy https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1747621057054-7LYUU9F0V00K5GHIYPGH/unsplash-image-mdADGzyXCVE.jpg Portfolio - Google Digital Wellbeing | UX Content Strategy Digital Wellbeing Today (not shown due to confidentiality): Collaborated with staff researcher on research report to understand the affect of COVID-19 on people’s digital wellbeing. The report was the genesis for the team expanding its focus from digital wellbeing to all wellbeing issues that affect digital users. Shared with Google and the world through strategic comms. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1747621084188-LH20GV55ENR29Q6815J3/unsplash-image-mdADGzyXCVE.jpg Portfolio - Google Digital Wellbeing | UX Content Strategy Fitbit UX Principles (not shown due to confidentiality): Led initiative to develop UX principles and brand voice & tone guidelines after the Google acquisition of Fitbit. https://images.squarespace-cdn.com/content/v1/5a7fee932278e72dc7cbeffe/1747621094957-OIL6J8SEWCLA5D4CC0H5/unsplash-image-mdADGzyXCVE.jpg Portfolio - Google Digital Wellbeing | UX Content Strategy Fitbit’s Gen Z + Wellbeing Initiative (not shown due to confidentiality): Led content strategy and research on Gen Z + Wellbeing initiative, working with IDEO and teens to co-design experiences in Fitbit. 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